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Goodyear names Kramer CEO; Keegan to be executive chairman
Rich Kramer addresses dealers during Goodyear´s recent dealer meeting in Floriday. Currently the firm´s chief operating officer, he will become CEO effective April 13.
AKRON (Feb. 24, 2010)—Goodyear has named Richard Kramer—chief operating officer since June 2009 and a 10-year Goodyear veteran—to be CEO and president, effective April 13, replacing Robert Keegan, who will remain as executive chairman of the board.
Kramer was also elected a member of the company’s board of directors.
“One of the keys to Bob Keegan’s success was his ability to attract and develop an impressive leadership team,” said James Boland, Goodyear’s lead director. “Through Bob’s mentoring of Rich Kramer over the past nine years, the close partnership that developed as they jointly created the company’s strategy, and with Rich’s successful performance in several critical leadership roles, this decision is the logical and anticipated culmination of a well thought out succession plan.”
“Mentoring and working side-by-side with Rich for more than nine years I’ve witnessed his strong professional growth whether it be his critical role in creating our strategy, his creation of a world class financial team as CFO, or his team building, leadership and motivational abilities in leading North American Tire through one of the most difficult periods in history,” Keegan said. “Rich brings to the table a deep knowledge of Goodyear, our global markets, manufacturing, finance and technology, which will lead Goodyear to the next level. Our company will be in good hands.”
Kramer, 46, chief operating officer since June 2009, spent the previous three years leading the company’s North American Tire business unit with a focus on customers and new product and process innovation.
Prior to his North America assignment, he spent three years as executive vice president and chief financial officer. Kramer joined Goodyear as vice president of corporate finance in 2000. He was named senior vice president of strategy in 2003 where he began developing Goodyear’s strategy.
Prior to joining Goodyear, Kramer spent 13 years with PricewaterhouseCoopers where he served in a variety of roles in the U.S. and Europe, ultimately as partner.
“Thanks to Bob’s leadership, our customers and the world see a new Goodyear—one that is more innovative, more agile, and more customer-focused than ever. We have the opportunity to build on that, particularly as the global economy begins to recover,” Mr. Kramer said. “I am honored that Bob and the board have the confidence in me to oversee one of the most recognizable and trusted brands in the world.
Keegan, 62, joined Goodyear in 2000 as chief operating officer. He became president and chief executive officer in January 2003 and chairman of the board in July of that same year. Prior to Goodyear, Keegan was an executive vice president of the Eastman Kodak Co. Aside from a two-year stint as an executive vice president for the Avery Dennison Corp., Keegan spent the bulk of his career from 1972 to 2000 serving in various financial, marketing and operating positions at Eastman Kodak.
“Bob’s tenure as CEO was one of the most extraordinary periods in Goodyear’s long and storied history,” Boland said. “Immediately upon assuming this role, he expertly guided the company through an historic turn-around involving a total transformation of the company, changing company strategy, operational execution and overall company culture.” 
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